Detailed text transcripts for TV channel - BBCNEWS - 20210113:01:33:00
Lives. psychologists advising the government say getting people to obey the rules may have less to do with confronting lawbreakers and more with a focus on those who are following the guidance. if you tell people, "everybody is doing this, stop it", actually, what happens is that what people hear is, "everybody is doing it." it begins to set a norm. it tells you, "if everybody else is doing it, why shouldn't i?" and so it undermines the behaviour. positive tests in southend have been falling in the past week, but 55 people from the town have also died from the disease in the last seven days. w...