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Etch-a-sketch. >> this is an etch-a-sketch. >> an etch-a-sketch. >> an etch-a-sketch. >> how many have you have of used and etch-a-sketch. >> this is a spare etch-a-sketch. >> she could now be a presidential candidate. >> this is the first of what i'm going to now call my etch-a-sketch tour of america. >> you can't help but think about the irony, particularly of newt gingrich, who loved mets, the media, elite media and said, big ideas aren't debated seriously enough once these three hours and who's the one grabbing on to this desperate etch-a-sketch lifeline there to make a snarky point. anywa...

Why? because firms like his rely on immigrant labor in text and that would have hurt him. that contrasts with romney's hard line on immigration against rick perry. the single biggest donor. >> totally opposite sides. >> seemingly opposite sides. >> on an issue romney used essentially to torpedo previous opponents, including rick perry. >> one thing people will watch for is, does romney start to modulate that hard line on illegal immigration? especially was we get closer to the general election. >> where's all this money, a lot of money flowing this year? actually there's an argument to be made...

Side. the republican side. they look for the moment they think they gotcha. >> all about changes in the environment, in media and politics and the nexus of the two. all about tip it journalism. right? the little bits that make their way on to youtube or on to -- >> it goes viral and the moment. >> right. and people lose sight of, saying that people lose sight of the other stuff happening yesterday. romney's big embrace of t.a.r.p. >> in a way he hasn't done. >> right. every was enamored by the gaffe machine and the gaffe police. it really actually is detrimental to political journalism in the ...

Stephen reed i believe. $3.3 million. look at romney. his reliance on super pac. $3.5 million spent on media by the romney campaign. use a firm, a conglomerate american randall, we'll get into that. restore future, $10 million in media. basically, more than just about 3-1. >> the super pac money is all going into media, attack ads. >> that's all, yes. >> all negative advertising. something like 99% advertising the romney super pac spent and going after santorum, going after gingrich. what's interesting about a lot of the money, when you look at these expenditure reports, a lot of them are goin...