It's Time To Cut Back on Martech Bloat
A marketing technology stack, or martech stack, is the combination of software and services that brands use to build relationships with their customers at different stages of the customer journey across all of their channels. The martech stack is typically comprised of CRM, WCM, DAM, analytics, advertising, CDP, CMP, and various disparate tools and platforms. As enterprises grow, their martech stack grows with it, often to the point where it becomes a burden to effectively use the various components and platforms. Consider that for two years Gartner has reported that marketers are only making...
Source: cmswire.com