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The key is to keep people engaged, to draw them in and get them to procrastinate. i think the take away for entrepreneurs in the whole range is we are all in the content business now. >> when they say exactly your world. how important is content to you? >> we think of it as providing a great customer experience. when we sell our accessories line, we are not trying to sell a product, we are trying to give someone an understanding of how to wear it, how do get the value out of that. we think the story telling, inspiration, and what to do with it afterwards is a part of actually what we provide. ...

Operations. you want it keep people engage pepd draw them in. get them to procrastinate. i think the take away for entrepreneurs in the whole range is we are all in the content business now. >> this is exactly your world. how important is content to you? >> we think of it as providing a great customer experience. when we sell our accessories line, we are not trying to sell a product, we are trying to give someone an understanding of how to wear it, how do get the value out of that. we think the story telling, inspiration, and what to do with it afterwards is a part of actually what we provide....