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At last the unveiling of the first label design. Nice. I have one for you to hold in your hands. We made a Craft Tea Label inspired by Jamaican Dance Hall posters. First off. Ellis island family tee. Im trying to adjust to the name change. Theres more. Theres more . Yes, there is more. The same message but a very different look. I want to introduce you to the Black Star Line of iced tea. Its inspired by the golden age of travel. So now what weve done is created that same concept, that refreshing, relaxing, taking you on a jury tea. If i had to make a decision, i would definitely go with this o...

Here is accomplished with clear stuff here. >> back at the factory the whole foods vice president for it came in to weigh in on the designs. >> i want your opinion on what you think which label does a better job at popping and brangd? >> i think this one looks like fun and hip, you know, but the messaging can be overwhelming. i'd go with this one. >> okay. that was the one that we decided to go with. i'm glad you chose that one. >> i do think the new label going to help. it's really about creating a design and telling a story. >> that one really does stand outet. it calls you right into that c...