Starbuck Whatsyourname Campaign News Today : Breaking News, Live Updates & Top Stories | Vimarsana

You’d go for option #2.
Because here’s the thing: reinventing the wheel and experimenting with new stuff is all good.
But if you want sure results, look to the past and follow what worked.
The same is true with social media campaigns.
As we face a new year, we can go all out A/B testing our brand-new campaign ideas.
Or we can look back, single out the best campaigns, and dig into why they worked.
Of course, I’m not saying we should spin or plagiarize other brands’ content.
What I’m saying is there’s a ton to learn with what went right last year that we can put into our own campaigns. ....

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