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The second long year of the global pandemic was a challenging one for businesses, with behavioral shifts among consumers once again impacting markets and...

Share this article Share this article NEW YORK, May 5, 2021 /PRNewswire/ -- Start.io (formerly StartApp), a leading global mobile data platform, announced today that it launched a new layer of data insights on Bloomberg's Enterprise Access Point. Start.io provides an unprecedented number of mobile signals with global coverage that can have real impact on the financial industry. Some of those signals, such as POIs, app trends, and carrier trends, are currently available in the market. However, the combination of all datasets from one source creates an insightful, unified picture that offers po...

Share this article NEW YORK, Jan. 15, 2021 /PRNewswire/ -- What Happened Exactly? On Jan. 4, WhatsApp users were greeted with a popup message alerting them to changes in the app's privacy policy. Users interpreted the policy changes to mean that by continuing to use the service, they would be required to share their personal info with the Facebook-owned app. This was followed by a tweet from Elon Musk to his 42+ million followers - two simple words: "Use Signal." Start.io Start.io tapped into its mobile data platform to see if the click-worthy fear-inducing headlines discussing WhatsApp's do...

Share this article Share this article NEW YORK, Jan. 12, 2021 /PRNewswire/ -- Hitting the 10th anniversary in the mobile ecosystem with a set of milestones is a significant achievement. Start.io crossed an unprecedented benchmark of 25 billion software downloads, more than one million integrated apps and led the path for innovation in the industry. The company has been recently featured on AdExchanger's 2020 Programmatic Power Players list. StartApp introduces Start.io, a new name with an obvious reference to the origins of the company. Start.io is a mobile data platform that enables orga...