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5 Ways to Be a Strong Leader The role of a CEO is less defined than other C-suite execs. Here's what you need to know. Unstoppable Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential. Email Opinions expressed by Entrepreneur contributors are their own. Regardless of your company’s size, you’ll likely get pulled in many directions as a CEO. It’s important not to get distracted and keep the following five priorities top-of-mind. 1. Define the strategy: answering the "what" Step one consists of answering the "what." What problem is your business trying to solve? What makes your business’s solution better than other widely available solutions? As a CEO, it’s your responsibility to clearly outline the value proposition: the potential value that a business promises to deliver.