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市场监管总局发布2021年度重点领域反不正当竞争执法典型案例_杭州网


市场监管总局发布2021年度重点领域反不正当竞争执法典型案例
杭州网  发布时间:2021-07-28 10:37   
央视网消息:据国家市场监管总局网站消息,近年来,流量“变现”带来巨大经济效益,不仅带动了网络经济的蓬勃发展,同时导致通过“作弊”方式刷流量、刷评价的“刷单炒信”行为日益花样翻新。“刷单炒信”不仅损害公平竞争的市场秩序,造成“劣币驱逐良币”的负面效应,更是在很大程度上欺骗、误导消费者做出与现实相悖的主观评判,损害了广大消费者的合法权益。
2021年,市场监管总局在全国范围内开展重点领域反不正当竞争执法专项整治,加大网络不正当竞争行为监管力度,严厉打击组织专业团队、利用网络软文、网络红人、知名博主、直播带货等方式进行“刷单炒信”、虚假宣传等不正当竞争行为。截至2021年上半年 ....

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