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One on how to combat online shopping cart abandonment. and customers spent more than $abillion with small businesses on small business saturday. we'll talk about why it was so successful and how to keep that shop local movement going through the holidays. if i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it...

And then this chocolate, last but never least. >> this is delicious. yeah, rescue chocolate. it is made by sarah gross of brooklyn, new york. and she is a big animal lover. she has a pet pitbull. she wanted to create this to raise awareness. it is called peanut butter pitbull. they can good pets. and we were impressed by this 100% of the proceeds go to animal rights organizations. so very good cause. there. >> thank you for all these ideas, again. not only does it make you feel good to give it. it makes them feel good to receive it. you get to create a dialogue, right? you're telling a story t...