3 ETFs That Buy Low--But Not Too Low
The idea of buying quality companies at a discount to what they are worth is no revelation. Keeping an eye on quality can help investors screen out stocks that might be cheap for very good reasons, and being conscientious about valuations may prevent them from overpaying for quality franchises. Within the realm of U.S. equity exchange-traded funds, there are eight that appear to balance this dual mandate. These funds, featured in Exhibit 1, rank in the cheaper (as measured by their price/earnings ratios) and more profitable (as measured by their return on assets) halves of the universe of bro...