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Have a dvd. i was doing teacher trainings but it was on a much smaller scale. i totally put the cart before the horse. >> when all those people read the magazine and came to her website, she had nothing to offer them. nothing to sell them. no call to action. they came, they saw, and then -- >> all this website traffic, i had all the numbers to say look i had all these people on my website. did i monetize anything? nope. did i capture any e-mail addresses? >> so nothing. >> nothing. >> all of these visitors wasted. >> but wasted in terms of, not capturing information from them, not tracking any...

I was doing teacher trainings but it was on a much smaller scale than i do now. i totally put the cart before the horse. >> when all those people read the magazine and came to her website, she had nothing to offer them. nothing to sell them. no call to action. they came, they saw, and then -- >> all this website traffic, i had all the numbers to say look i had all these people on my website. did i monetize anything? nope. did i capture any e-mail addresses? >> so nothing. >> nothing. >> all of these visitors wasted. >> but wasted in terms of, not capturing information from them, not tracking a...