Consumer goods companies have been jacking up prices of their products to safeguard margins from spiraling costs linked to manufacturing, supply chain, raw materials, labor and a stronger U.S. dollar. Yet, they have seen minimal resistance from customers, who have otherwise cut back on discretionary spending including apparel and home goods in the face of still-high food prices and rentals. However, investors have now started flagging their concerns about higher prices to consumer good companies as it can put them at a potential risk of losing customers.