Carlsberg is trialling a fully recyclable beer bottle made from WOOD
The trial will see 8,000 Fibre Bottles sampled in Denmark, Sweden, Norway, Finland, the UK, Poland, Germany, and France.
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The trial will see 8,000 Fibre Bottles sampled in Denmark, Sweden, Norway, Finland, the UK, Poland, Germany, and France.
In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with organic and regenerative barley.
The trial will launch across European markets, including the UK.
The trial will launch across European markets, including the UK.
The trial will launch across European markets, including the UK.