Detailed text transcripts for TV channel - MSNBC - 20140118:10:34:00
>> reporter: not knowing the intricacies of distributing equity, they didn't exactly do it right. once again, they didn't value the company, but they believed it still wasn't worth much. >> equity didn't have a concrete meaning for me. so signing the paper was like oh, i'm officially on the team. >> reporter: and they didn't dilute the current owners proportionally. they each gave up 1 percentage point to stephanie which hurt dan who owned less. >> at the time it felt right, reflecting back, i probably wouldn't have done that. >> reporter: while david and eric felt they were doing the right th...
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