Page 6 - Stephen Light News Today : Breaking News, Live Updates & Top Stories | Vimarsana

One in Four Small Businesses Plan to Hire a Financial Consultant in 2021, According to New Survey Data Though most small businesses won't hire a consultant this year, a quarter of small businesses will plan to hire financial consultants. This demonstrates the importance of external financial expertise as small businesses set targets for 2021. News provided by Share this article Share this article WASHINGTON, Jan. 12, 2021 /PRNewswire/ -- With the lasting financial impacts of COVID-19, some small businesses will seek insight from financial experts to improve their bottom line. A new survey f...

PHOTO: John Baker According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers' interactions easier and safer. Nearly 77% of consumers presently have location-based services turned on, 35% of which are always turned on, with the other 42% turned on only for specific apps. Below are six ways brands can use ...

PHOTO: jessie essex All chatbots aren’t created (or implemented) equal. Some will provide customers with excellent CX, while others will leave a trail of frustrated customers in their wake. So what should you look for in a chatbot? Marketers and others who work with chatbots listed the following six features as being the most important. 1. Intelligence and Analytic Skills "Excellent chatbots can analyze the context of a respondent’s message and perform corresponding actions based on predetermined rules,” said Stephen Light, CMO and co-owner of Nolah Mattress. However, these fe...