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To urban centers. but for the most part, we're living -- we're in north dakota right now, right? >> yeah. your casinos in north dakota are sort of like mostly dealing with people who live there already. >> dealing with communities of low wealth. so, most casino operations are humble economically. >> of the 562 tribes in the u.s., only 223 even have casinos. and of those, only 73 actually pay tribe members. while a few casinos like the one outside minneapolis pay members upwards of $84,000 a month, most are barely even profitable, like the nearby prairie one casino which if they even paid each ...

>> no. >> it has been clinically shown it harms the native american youth. it increases the likelihood they are going to adopt those stereo types. >> people get so used to these logos and mascots they forget how offensive they are. unless you flip the script. in early 2016, espn jones went on tv with this shirt on. not that different than the cleveland logo. naturally, some white folks went crazy. saying that the shirt was racist. but the other logo, that's just my team, man. i, of course, brought one for every member of my family. >> dee humanization of a people is systemic and it leads to so...

Casinos. and of those, only 73 actually pay tribe members. while a few casinos like the one outside minneapolis pay members upwards of $84,000 a month, most are barely even profitable, like the nearby prairie one casino which if they even paid each member of the tribe, it would be around ten bucks a month. i know you worked deep in the movements to eliminate native mass koscots. a lot of focus gets put on the washington football team, you feel the same way about the cleveland baseball team. >> can you imagine a team called the asians or african americans? it would never happen. >> no. >> it ...

That's how people hit us up with products and services. gina pell felt once she passed a certain age, she got ads for products for the older sect. that is not what she was looking for. she coined a new term for marketers and it's resinated around the world. there's a new term in town and has people buzzing around the globe. gaga's one. so is fallon. ellen is one, too. move over millennials, it's the dawning of the age of perennials. what are perennials? >> i describe them as people of all ages who defy generations of stereo types and tonight to push up against the growing edge, ever evolving, ...

These things, out to over turn all the stereo types. >> for every girl who dreams big, there's a princess to show her it's possible. >> princesses have always been royalty at disney winning the hearts of millions for decades. today they're helping to both empower and inspire. >> these disney princesses, they're not just wearing ball games they're getting down and dirty. it's incredibly powerful for these young audiences to see that. >> disney has every incentive to keep the franchise humming. frozen featuring two is the best performing animated movie in disney history, taking in over one and a...