Detailed text transcripts for TV channel - MSNBC - 20171028:11:36:00
>> also important are the user reviews. peter says consumers often start their research by reading them. >> they're looking at the reviews. they want to know, you know, is this a good product, is it a bad product, what are people saying about it, what are the things that i need to know. >> even if they don't buy on amazon, they go there because they want their peer review. >> 62% of all shopping searches start on amazon. >> while amazon doesn't permit sellers to ask their customers to write reviews, peter says that madeline's interactions with customers on other social media has helped generat...