Page 5 - Store Experience News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Ron johnson, after 15 months as the ceo of jcpenney, one massive misunderstanding of penney customers, he is out. penney is not apple and he learned the hard way and lost his job. you know, what he did was he did away with sales and coupons, right? he redesigned the store experience. a new logo. he brought in ellen degeneres as a spokesperson. customers, jcpenney's loyal customers didn't get it. didn't get it at all. sales fell 28% last year, including a whopping 40% drop during christmas holiday season! jcpenney's board slashed his salary last week but it wasn't enough for some board members....

So many people are talked down to. no one has -- very few people have an argument as far as the validity of what we're doing. of course, everyone's reaction is aren't you afraid of being fired? walmart has their ways. it's illegal for them to fire you but they'll find something. everybody tells me they'll find something on you. at the same time, they say someone has had to have done this for a long time. someone needed to step up and we're really doing that. they love it. >> yeah. please. >> one of the key things for us to remember here is that there are retail employers who take a higher road...

living our lives. we're constantly film filming and we're having a really, really good time doing what we're doing. my focus right now, to be honest, is the birth of kourtney's new baby. we're excited about that and a whole bunch of new stuff going on in our lives. >> and zestra. >> yes, my favorite new thing. >> you're a great sport. >> i have a favorite new thing. >> thank you, kris. >> thank you. i hope everybody goes to zestra.com. >> all righty. all right, everyone. thanks for joining us. it is the top of the hour. brooke is off today. we'll begin with a developing story. this...

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