Detailed text transcripts for TV channel - MSNBC - 20170211:10:36:00
Kardashian, it's a waste of money to us. >> the pair realized early on the skills of a photographer transferred to running the business. they had to figure out a way to connect with the consumer. >> it's a writing pad. we can't shoot off balloons all the time. you can't connect and form a relationship. if they don't want to be around you, they're not buying. >> he started getting customers and expanded to the products he was more interested in. >> bound packet books. customized design. >> steve: the goal for that was to be able to appeal to the people you find writing instruments. something we...