A Look at Why CVS Is Betting on Brick and Mortar
We're living in the fourth industrial revolution; one made of smart devices, new business models, and digitized supply chains. So in an era like this one, why do brands like CVS Pharmacy choose to bet on brick and mortar as their primary way of doing business if the benefits of digital disruption are so well-documented? The answer might be simpler than we originally thought. As Gartner's Digital Transformation In Retail says, "Every customer interaction is a unique opportunity to harness long-term value by providing exceptional service. Retailers must leverage technology that augments the cus...