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Uber's New Advertising Arm Launches 'Journey Ads'

Published: October 21, 2022

Uber apps will soon see ads with the launch of the company's new advertising division. Uber is expanding its advertising business by creating an ads division dedicated to drive in a $1 billion revenue in the company by 2024.

Source: itechpost.com

The 4 Factors Driving Effective Contextual Targeting

Published: October 4, 2022

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four

Source: exchangewire.com