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Is in the packaging. >> we wanted to make sure that it was very obvious that it was co-branded. >> both companies have made it very clear that kaldi's coffee plus a local beer equals a quality product. >> it does have some kaldi's elements. some of our swirls, mentions talks about kaldi'sen o the label itself. >> the relationship has been so successful that the seasonal brew consistently sells out. >> by customer demand, the popularity of the beer coffee stout landed it in the bottle. it was draft only for several years. >> we get people coming in all the time so excited to hear that schafly h...

>> here's how it works with the patri . those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldi's specific packaging that looked like any other kaldi's product, which made sense to me. the bars we sell to them are less expensive wholesale because they've already paid for part of it, essentially. >> kaldi's sells their beans and there's also trade involved. for these companies, agreeing to co-brand was as simple as a handshake. but it's not always as easy as that. >> if you're going to get into a co-branding ...

Kaldi's coffee has made co-branding part of his business strategy. he believes that can make business opportunities together. >> whatever we're co-branding with and on we'd like it to be successful. we like to push it talk about it promote it in our stores with wholesale customers. >> the companies have collaborated on half a dozen products. one of them is beer. >> one day we decided to combine two products we care about, coffee and beer and created the coffee stop. >> they've worked with schlafly on coffee stout. >> the first brew of the day should be coffee for many brewers. to blend that wi...

Strong qualities presence, but a strong presence of what the other product is. >> at their locations, the packaging says kaldi's and on the back, it mentions the chocolate. >> those same bars are also co-branded another way. >> when we sell them to our customers, we mention kaldi's on the back, but it's called mocha and cappuccino. >> in addition to the patrick mocha that sold exclusively at kaldi's locations, it's done wonders to up the profile. >> the power of someone else's brand when they have that great product, it makes it that much more sense. being able to get our chocolate into their ...

>> here's how it works with the those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldi's specific packaging that looked like any other kaldi's product, which made sense to me. the bars we sell to them are less expensive wholesale because they've already paid for part of it, essentially. >> kaldi's sells their beans and there's also trade involved. for these companies, agreeing to co-brand was as simple as a handshake. but it's not always as easy as that. >> if you're going to get into a co-branding situatio...