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Focuses on quality. >> with very different products. >> i work with the brew crew. we have there to produce all these beers. >> have a lot more in common than you might think. >> makes craft chocolate, so chocolate from bean to bar. >> they embraced the concept of co-branding. >> we're combining two brands together to help build a stronger presence. >> josh ferguson, the owner of k kaldi's coffee, he believes companies can create opportunities for each other. >> whoever you're co-branding with or what we're co-branding on, we want it to be successful. and we like to push it, talk about it, pro...

I think it helps, benefits both of us. >> the owner of patrick chocolate in columbia, missouri, became one of kaldi's partners after going to a coffee tasting. he suggested doing co-branding of their own. >> there's no reason why we shouldn't be working with a coffee company on collaborating. i thought what if i did a white chocolate and put coffee in it. and it was something like a cappuccino bar. >> the result was two chocolate bars, each made with kaldi's beans. >> they were interested and wanted to know what if we used our espresso 700 blend and how would it taste then? and that was the fi...

>> at their locations, the packaging says kaldi's and on the back, it mentions the chocolate. >> those same bars are also co-branded another way. >> when we sell them to our customers, we mention kaldi's on the back, but it's called mocha and cappuccino. >> in addition to the patrick mocha that sold exclusively at kaldi's locations, it's done wonders to up the profile. >> the power of someone else's brand when they have that great product, it makes it that much more sense. being able to get our chocolate into their stores, have their customers taste it and become repeat customers of our chocol...

>> here's how it works with the patri . those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldi's specific packaging that looked like any other kaldi's product, which made sense to me. the bars we sell to them are less expensive wholesale because they've already paid for part of it, essentially. >> kaldi's sells their beans and there's also trade involved. for these companies, agreeing to co-brand was as simple as a handshake. but it's not always as easy as that. >> if you're going to get into a co-branding ...

Schafley. >> the first brew of the day should be coffee. the relationship we have kaldi's is the most significant and long lasting one we've had. >> the proof of the partnership is in the packaging. >> we wanted to make sure that it was very obvious that it was co-branded. >> both companies have made it very clear that kaldi's coffee plus a local beer equals a quality product. >> it does have some kaldi's elements. some of our swirls, mentions talks about kaldi'sen o the label itself. >> the relationship has been so successful that the seasonal brew consistently sells out. >> by customer deman...