Plays, making sure that, you know, we keep our costs down and do what we do best. think about, you know, where we do things well and where we make the most money and focus on that and just kind of stay skeletal. i think all we're trying to do at this point is look forward and look towards growth and hope that, you know, the public understands that real food costs money and that people will prioritize their dollars to support those small businesses, to support those purveyors are good local items and just kind of hope for the best going to the new year. but it's definitely been a puzzle. it's b...