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Than brands? yes, i think we are seeing that. there's all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan is very well known in the states. he used to host a show on cnn. he's actually going to be broadcasting on fox nation, which is fox news' streaming offering. they actually told me they don't consider fox nation a news streamer, it's a lifestyle network. so i think that's kind of interesting. this weekend, there is the white house correspondents' dinner in washington, where news and the future of news will be discussed by the gre...

Of sense and sort of reflects the idea of, let's test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there's all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan is very well known in the states. he used to host a show on cnn. he's actually going to be...

But rather experimented a bit with these kinds of streaming shows. i'm not a big fan of piers morgan but i do think, in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let's test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there's all these newsletters, the journalist...

Around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there's all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan is very well known in the states. he used to host a show on cnn. he's actually going to be broadcasting on fox nation which is fox news' streaming offering. they actually told me they don't consider fox nation a news streamer, it's a lifestyle network. so i think that's k...

It makes a lot of sense and sort of reflects the idea of, let's test and learn along the way what business model works. and one part of the business strategy is to build a tv network and a product around one individual. to what degree do you think that points the direction of travel that increasingly individuals may be as important or even more important than brands? yes, i think we are seeing that. there's all these newsletters, the journalists themselves are becoming conduits of the news, they are stars, piers morgan's very well known in the states. he used to host a show on cnn. he's actual...