Page 3 - Strong Bbc News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Them to do anything. if they have an idea, and they have had a few ideas that we have discussed at length and in the end thought, let's not do it. that works both ways. and what's the relationship between itv and them? would this be something that you might whatsapp them on the way out of the bbc about something, are you to—and—froing with them all the time, or does it all formally go through producers and agents and everyone else? no, i think one of the glories of working at itv is you are very close to them, so i will actually text them during i'm a celebrity. will you? saying, a bit mor...

And bbc and love island and a book about byzantium emperors and we will get into all of that but what about matt hancock and in the last few hours he is saying he will be stepping down as mp when the next election happens. did you did you have any inkling that would follow? no, i did not. that is his choice and i thank him very much for coming onto the show. it was a great success. were you involved in the decision for him to take part? yes. were there pros and cons or simply something that you said my goodness we need to make this happen? there were. it was late in the day and we arrange peop...

Bit. but that is a constant, i would say. i think the... i still love the range of output that a mainstream broadcaster can do, from high to low culture, from silly game shows to serious dramas or whatever, and that hasn't changed. so the real change in the landscape is there is so much choice now. when i went to television, there were four channels, and you had a trapped audience, and so people were more forgiving and less critical perhaps now, if you just think of the way you watch yourself of an evening commute give something a couple of minutes and if you don't like it, you put something e...

Kevin Lygo, ITV's managing director of media and entertainment, explains how ITVX will reach new audiences. [S]

Effectively for us. that, i'm happy to say, was a good decision. what is it like in the itv office, if you take a decision like that, getting in in the morning, waiting for the evening before�*s viewing figures? is it nerve—wracking, do you feel like yourjob is on the line? i think if it had been a howling error, i wouldn't be talking to you now! so, yes, some of it is risky and big. but i've been doing it a long time, i'm surrounded by some very clever, talented people, that you can estimate how healthy these things are, and we can surreptitiously try a lot of things out without people pa...