Struggling Target's big move for customers
While Kmart continues to be the “hero brand” for Aussies, Target has its own plans to become more accessible to people around the country.
Stay updated with breaking news from Struggling Target. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
While Kmart continues to be the “hero brand” for Aussies, Target has its own plans to become more accessible to people around the country.
 The retailer's strategy, which has been playing out over the last 18 months, is "viable", Prof Mortimer added, including removing their Target Country brands and installing KHubs which enabled regional and rural communities to access Target products via online and delivery. "Their strategy around the rest of the nation to reduce the Target fleet of stores seems reasonable. They have simply closed several of them and rebranded many of them to Kmarts where didn't have a dominance in a suburb," he told news.com.au. "It has a smaller physical presence in those suburbs or markets that are...