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They could get the financials in there. great pitch. this is our first elevator pitch that's been accompanied by music. ♪ >> i'm one of the 88%. you got me. you have one customer, but let's see what the investors think. let's start with you. how was his pitch? did he include everything? >> his pitch was good. he talked about the 88% of people who would love to play an instrument. quantify the market size, and further i would need more information on customer acquisition. how are you going reach those people? on line, off line, through stores? >> good. if we have a meeting, i'll get you all t...

You finger one string and strum all three. it sounds great right from the beginning. and there's no wrong notes. ♪ >> we've sold 65,000 strum sticks in -- since we've started making this instrument. and we've sold in music stores, gift stores, and catalog stores. it's great for families, great for kids. in fact, it's so easy -- ♪ >> even adults can play. 88 people in the u.s. wish they could play a musical instrument, that's from a gallup poll. the strum stick is a perfect instrument for that vast untapped market. if you go to our web site, strumstick.com, you can see passionate testimonia...

Most used to, is revenue sharing. you actually get something back if you choose to invests in a company. >> okay. how do you do that? there's a web site? >> it's called pro-funder.com. there aren't a lot because of regulatory reasons. they only deal with incorporated businesses. second, come up with your idea. i have an ecodry cleaner, i want to go to five locations. you want to write up your fundraising pitch to put on the web site. one of the big things you have to sort out is a term sheet. and basically that's -- what do i give you? you give me $1,000, what do i give you? in this case it's ...

We were talking about you've got experience, others others. if i'm going to invest with you and meet with you, i want to meet with you, as well. strum stick is good, you're good. i'd take the meeting. >> and i suppose you would, too? >> i would take the meeting even based on the fact that he sold 65,000 units. that means there's traction on the business. >> or based on the fact that he sarajevoinat -- that he serenad you with his hitch. >> nice to meet you. >> nice to meet you, too. >> if you would like feedback from our panel on your chances of getting interested investors, send us an e-mail....

The low end, $100, on the site. at the high end, they give guidance on compliance. one of the advantages is they've got templates for term sheets. entrepreneurs go term sheets, no clue. there are examples that you can use. >> this is such an interesting idea. we talk so much on the show about getting friends and family to invest. but what this does, it creates a way to do it that makes sense. and it's -- formal and legal and it does a good job. >> profunder.com. >> thank you very much, bruce, appreciate it. we recently met dozens of small business owners at the national association of music ...