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Workers at an Amazon warehouse in New York’s Staten Island voted to unionize last Friday, a first in the retail giant’s history after an effort failed in Alabama. Organizers in New York say they reached workers by making TikTok videos and holding cookouts.
A stunning upset in a union election on Staten Island had brought sudden exposure to the organizers and worker advocates who realized victory for the nascent Amazon Labor Union, which is now preparing to negotiate for a labor contract. But experts say Amazon will likely drag its feet.
Outmatched financially, organizers relied on their ability to reach workers personally by making TikTok videos, giving out free marijuana and holding cookouts.
When a scrappy group of former and current warehouse workers on Staten Island, New York went head-to-head with Amazon in a union election, many compared it to a David and Goliath battle. David won. And the stunning upset on Friday brought sudden exposure to the organizers and worker advocates who realized victory for the nascent…
Workers at Bessemer, Ala., warehouse reject unionization for second time