Mackie's hits sweet spot for lockdown treats
By Kristy Dorsey
Source: heraldscotland.com
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Aberdeenshire's Mackie's of Scotland experienced 37% growth in sales throughout 2020
© Supplied by Cameron Ward The fourth-generation family farm is based in Rothienorman New research has revealed that Aberdeenshire’s Mackie’s of Scotland experienced a 37% growth in ice cream sales throughout 2020. A 52-week study by Kantar Worldpanel saw the demand for premium ice cream grow, with an increase of 17.5% over the year. This helped serve up a major jump in market share for the family business. It comes after the same data showed a drop in sales for leading low-calorie alternatives during the same period, with the sector’s two leading brands experiencing a 57% and 77% drop...
Source: eveningexpress.co.uk