"Exploring the impact of unhealthy food and drink marketing on children" by Rachel Elizabeth Smith
Abstract Background Children live in a media-saturated environment, as the unsolicited recipients of powerful food marketing coercion. Their aptitude in digital communications, paired with their natural credulity, lack of cognitive defences and inexperience, makes children the most desirable demographic available to marketers. Marketing techniques used to promote unhealthy foods are sophisticated, persistent and influence food attitudes, preference and consumption – outcomes that are all included in a Hierarchy of Effects sequence of effects that link food promotions to individual-level wei...
Source: uow.edu.au