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Technology could do for their story telling. >> "titanic" is a throwback in so many ways to the big blockbusters of the '50s and '60s. not just in its scope and in its scale but also that it was talked about in the way that we talked about cleopatra". oh god, we're putting everything we have into this giant boat and is it going to sink. zits budget at that point hit a then unheard of $200 million. >> leo dicaprio had done what's eating gilbert grape and his romeo and juliette had not come out yet. there was nervousness on the part of some studio executives like can leo do this thing. >> the st...

>> what did you call me? >> the "lord of the rings" trilogy is this marker of the 2000s. it's changing technology. it's introducing you to actors that now are household names and it's an epic that i don't think we've felt in culture since the original "star wars" films. >> master baggins, i suggest you keep up. >> if you look at the number one box office hit from 2001 onward, with the exception of "american sniper" in 2014, every single one of them is a franchise film. >> welcome to the caribbean, love. >> the studio executives started seeing that's the direction we want to go. they're not loo...

Centralize the star. >> reporter: the superstars made potentially mediocre scripts into hits and forgettable ones much more memorable. >> identi"training day" is an otherwise small film without denzel's presence. >> reporter: and all that made the studios happy, especially as they started building on that. film series were soon every where, from "the fast and the furious" to "transformers" to the bourne movies to -- >> the studio executives started seeing that's the direction we want to go. er that not looking for a single project. they want the next franchise. >> reporter: some franchises wer...

In jurassic park, what that can do for the technology. >> "titanic" is a throwback in so many ways to the big block busters of the '50s and '60s, not just in its scope and scale but also it was talked about in the way we talk about >> its budget at that point hit an unheard of $200 million. >> his romeo and juliet had not come out yet, so there was some nervousness on the part of studio executives like can leonardo dicaprio do this sort of thing. >> the studio thought they were in terrible, terrible trouble. it was going to be an enormous disaster and then it turned out to be the biggest movie...

Come together for these kinds of projects? >> a couple of things. hollywood is kind of where it is right now. a lot of sequels and reboots s d adaptations weren't working. we had this exciting independent movement going on in the '90s. really exciting, people like spike jones from mtv. let's give them all a chance to make the movie they want. you look at the late '90s, we were worried about y2k, the internet. you have these really entertaining movies taking on big topics that we're still wrestling with. >> what do you want people to learn or reflect on the movies in the 1990s? >> i think it's ...