Floral installation welcomes spring at Studio Odeonsplatz by Mercedes-Benz
Floral installation welcomes spring at Studio Odeonsplatz by Mercedes-Benz Dezeen promotion: Studio Mary Lennox has covered a vintage Mercedes-Benz in flowers for an installation at the car brand's creative space in Munich. The New Awakening campaign is the second to take place at Studio Odeonsplatz, a programmatic brand experience space opened by Mercedes-Benz that will showcase constantly changing campaigns and offer a "phygital" – physical and digital hybrid – approach to content. The New Awakening installation surrounds a vintage Mercedes-Benz 300 SL Conceived by experience creators L...
Source: dezeen.com