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2021 marketing predictions according to executives - Vimarsana News

2021 marketing predictions according to executives

Marketing leaders from Uber Eats, Warner Media, and more share trends that are likely to change the way industries connect with consumers in 2021.

How HZPC CEO Gerard Backx is making potato seeds more sustainable - Vimarsana News

How HZPC CEO Gerard Backx is making potato seeds more sustainable

Backx discusses his company's strategies for breeding better potatoes through a sustainable supply chain.  This article is part of Changemakers' Playbook, a series that looks at innovation across different industries. Potato seed provider HZPC is looking at how to embed more sustainability in its supply chain. But that is not all: CEO Gerard Backx tells us the company is also trying to breed better potatoes. How are you making your potato seed business more sustainable? I had a lot of problems to solve in the beginning, and we only really started to work on corporate social responsibility 1...

Media executives discuss the industry's transformation - Vimarsana News

Media executives discuss the industry's transformation

Executives from IPG, MediaLink, and more review the industry's transformation over the past year and how media companies can succeed in 2021.

Why a global CEO says sustainability matters in business - Vimarsana News

Why a global CEO says sustainability matters in business

CEO of Wienerberger AG, Heimo Scheuch, explains why a business must first learn about sustainable practices to be fit for the future.

Why marketers from OZY Media and Lowe's say authenticity is key - Vimarsana News

Why marketers from OZY Media and Lowe's say authenticity is key

Executives from OZY Media and Lowe's discuss the importance of authenticity and how they sell people on new ideas.