New Research Firm, DecisionLabs, is First-Ever to Conduct Behavioral, Brain, and Field Testing Studies on B2B Buyer Interactions
Share this article Share this article RENO, Nev., Dec. 17, 2020 /PRNewswire/ -- B2B companies just got their own dedicated research firm that studies how buyers frame value and make choices. Newly launched, DecisionLabs will focus on helping marketing, sales, and customer success departments improve buyer interactions and drive better commercial outcomes. DecisionLabs consists of three distinct research practices designed to optimize performance at all stages in the revenue chain: Behavioral Science Research using fast, large-scale simulation studies to apply behavioral outcome-based findin...
Source: prnewswire.com