CNN Anderson Cooper 360 October 10, 2013 00:34:00
Penney ad. >> stuffing newspaper in like he was a garbage can inside his body. it's unbelievable. >> reporter: i would imagine that's a different kind of pain. >> yeah. >> reporter: why do you think there would be newspaper stuffed in your child? >> i never heard of that before, never. >> reporter: neither had the founder of a national enbalming academy who said it's not consistent with the standers of care nor had the president of the national association of medical examiners who told cnn he never heard of this practice. why would the funeral home discard organs and stuff him with newspaper? ...