Peacock Breaks Streaming Records for Chiefs-Dolphins Game
Peacock's exclusive streaming of the NFL playoff game garnered record-breaking viewership. Still, the long-term engagement and sustainability remain uncertain.
Source: pymnts.com
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Streaming: Netflix's Ad Tier Tops 23 Million Users
As ad-free streaming becomes too expensive for many consumers, Netflix is reportedly seeing surging adoption of its ad-supported tier.
Source: pymnts.com
Disney Uses Parks Popularity to Push Against Streaming Losses
To boost subscriber growth, Disney is capitalizing on consumer affinity for its parks and other offerings to drive adoption of its streaming service, Disney+.
Source: pymnts.com
High-Income Consumers Tap A2A Payments for Subscription Bills
Account-to-account payments are increasingly being used to pay for subscriptions, particularly among high-income consumers, according to PYMNTS Intelligence.
Source: pymnts.com
Max Streams Through YouTube as Consumers Feel App Fatigue
In response to the frustration caused by the wide assortment of streaming apps, leading players are teaming up to stream through competitors’ apps.
Source: pymnts.com