Bezos. >> he's a tough guy. he's a tough customer. >> amazon got into the device market with the kindle e-reader. they also introduced the subscription program amazon prime. now with over 100 million members. but lost amid these famous initiatives came perhaps the biggest game changer of all, something many customers never heard of. amazon web services. >> in the early 2000s, amazon started to have this notion of taking computing infrastructure and making it available for users to use. >> amazon would rent it's vast computer resources like servers and storage to outside companies, government a...