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Financial officer at one of the butterbean schools. she was enthusiastic as could be, and it was contagious. and we said, let s see what we can do here. reporter: a lot of people are passionate and a lot of people are committed. mm-hmm. reporter: a lot of people have business ideas. what is it that you think made this one successful, made you go in to some place and have them respond by saying, okay, i want to work with you? it s execution. we ve grown in a measured at a measured pace. so we didn t grow beyond our capabilities where we would fall flat on our face. reporter: the company s measured growth has allowed the entire butterbeans team to really understand their current and potential customers. or rather, the three types of customers it serves. because butterbeans has to please the administration, the parents, and, of course, the students. they like the pasta. but the meetballs, i think if you had a vote the meatballs would definitely win. reporter: dr. judith ....

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