Morphe Wants to Become Product First, Not Influencer Led
In an interview with WWD, Morphe’s parent company’s new leadership team discuss strategy as it emerges from bankruptcy.
Source: wwd.com
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The Morphe Beauty Saga Isn't Pretty - The New York Times
What happens when a beauty brand’s collaborators become too controversial, makeup trends change, and Gen Zers flock to TikTok?
Source: nytimes.com