Consumers 'willing to pay more for suckler beef' – Bord Bia survey
Consumers claim to be willing to pay more for suckler beef that “ticks all the boxes” on being pasture-raised, welfare friendly, natural, sustainable and tasty. The development - a finding of Bord Bia’s ‘Suckler Beef Consumer Study’ conducted in January and February 2019 - was outlined at the first meeting of a stakeholder monitoring group charged with overseeing the development of a suckler specific brand over the next three years. The oversight group is comprised of stakeholders of the Beef Taskforce including significant farm organisation representation. At the meeting Bord Bia s...
Source: independent.ie