BBC News
The benefits of reformulation are that the consumer does not have to change what they're eating. we know making individual changes to our diet are difficult, in part because we are surrounded by very tasty foods at low prices. they're marketed in way that makes them attractive, particularly to children. we have seen from the voluntary programmes that have been run that they're very limited and we had a 3% reduction in sugar in foods as part of the voluntary sugar reformation programme, but more than a ten fold reduction in sugar content of drinks, as a result of the sugary drink tax. so there ...