Apple's New Suggested App Ad Format Details Revealed
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Apple is preparing a new ad unit that will sit atop the "Suggested Apps" page in the App Store. Execs briefed on the format said it would be charged on a CPM basis, with some targeting options. The news comes as Apple rolls out its privacy update, which puts the squeeze on ad tracking. Apple is getting ready to launch a new advertising format, Suggested Apps, that will give developers a valuable piece of real estate to help get their apps discovered. The mov...
Source: businessinsider.com