Why planning to fail is critical to martech success
18 January 2021 3 min read Ben Shapiro writes about why the industry needs to focus less on perfectionism when it comes to launching and deploying martech and focus more on continuous improvement, even if that means occasionally failing. 2020 was a year of disruption on many fronts – socially, economically and professionally – however not all the disruption was necessarily negative. While we’re still living and navigating a COVID-19 world, what’s interesting to reflect on is how the initial phase of global lockdowns accelerated the digital revolution, and how digital solut...
Source: marketingmag.com.au