Sukumar Menon News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Account won post a multi-agency pitch

The QSR giant is Expo 2020’s official pizza provider.

Share Via: The four-minute-long film, titled ‘Yaadon Bhari Pyaali’ and executed by Black Swan Life, pays ode to the people of Maharashtra. At a time when most advertisements focus on present and future needs, nostalgic ads transport us back to a simpler place, away from the hustle and bustle of modern life. Using the merits of nostalgia in advertising, Society Tea recently came up with a campaign, titled ‘Yaadon Bhari Pyaali’, that takes a trip down the memory lane. The film features a young man, who returns to his ancestral home after a long time to take his old caretaker...

The campaign highlights the brand's 30 years’ legacy 07 Jul, 2021 - 10:40 AM IST     |     By indiantelevision.com Team     Mumbai: Homegrown brand Society Tea has launched the latest campaign, ‘Yaadon Bhari Pyaali’, which underlines the brand's legacy and bond over the last 30 years with its customers. The film beautifully depicts the very foundation of our existence that shapes us for tomorrow. It features a young man, who returns to his ancestral house after a long time to take his old caretaker with him. The caretaker, who he calls ‘Kaka’, realises that the young ma...