MTV India and Ogilvy use karaoke to help dementia patients
Here is how MTV and Ogilvy launched ‘memory karaoke’, a creative solution backed by the combined might of technology and music to aid Alzheimer’s patients
Source: thedrum.com
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Here is how MTV and Ogilvy launched ‘memory karaoke’, a creative solution backed by the combined might of technology and music to aid Alzheimer’s patients