Lamb and skewers generation gap
THE highly anticipated Meat and Livestock Australia (MLA) Summer Lamb campaign launched in early January – skewering the generation gap that has divided the nation.
Source: spec.com.au
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30% of Aussies more likely to purchase lamb after watching MLA's Summer Lamb campaign – YouGov data reveals – Campaign Brief
Earlier this month Meat & Livestock Australia (MLA) released its annual Summer Lamb campaign via The Monkeys. Recent YouGov surveys data has found that, despite the ad poking fun at differences between the generations, most viewers responded positively. 32% of all viewers claimed they were more
Source: campaignbrief.com
Rabbit signs rising talent Aimée-Lee Xu Hsien for representation in Australia and New Zealand
Rabbit has signed director and writer Aimée-Lee Xu Hsien, launching with the latest Summer Lamb campaign for MLA via The Monkeys. As evident by the recent MLA campaign, Aimée-Lee’s strength comes in her performance direction and her innate ability to bring out the best from whoever she is cap
Source: campaignbrief.com
Lamb closes generation gap in 2024 edition of annual campaign
MLA is back with its annual summer lamb campaign, depicting lamb as the antidote to growing cultural divides between generations.
Source: marketingmag.com.au
The 2024 lamb commercial imagines a dystopian generation gap
The full-length commercial premieres on the evening news at Seven and Nine.
Source: adnews.com.au