Why are SMEs ignoring the new 'super consumer'?
Consider this a friendly nudge: if the new 'super consumer' is not currently on your radar, you are leaving billions of dollars on the table.
Source: smartcompany.com.au
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Why Brands Need To Respect The New Super Consumer
Kate Christie (lead image) is a time management expert and best selling author. Her most recent book is targeted at 50’ish women wanting to live an audacious life by design – The Life List: Master Every Moment and Live an Audacious Life. In this guest post, Christie says brands who continue to ignore 50-plus women […]
Source: bandt.com.au
Detailed text transcripts for TV channel - MSNBC - 20171118:12:34:00
We've created this super consumer. what that means is they buy more when they come to the store. they return less. they frequent our website more often after. >> founder of home essentials brand parachute also started her company online in 2014. >> we were able to reach a lot of people and overcome those geographic constraints you can't on the internet and collect a lot of information about our customers, not in a creep ey wa but in the really important way. >> but similar to m. gemi, the data showed customers wanted the option of a more hands-on approach. two years after its start, parachute ...
Source: news source