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Insensitive but it is hugely culturally stereotypical. she's wearing a khaki skirt and outback shirt, for god's sake. barbies are all about stereotypical with their skinny little legs and big boobs. they always have been. >> let me drop some knowledge on "outfront" viewers. interesting and new information. the last three quarters, barbie sales have been plummeting. mattel has been doing decently because of popular lines like monster high but also american girl dolls. they're super educational, whereas barbie -- >> they tell the story of a girl from a country comes to the u.s. >> right. barbie ...

From a country comes to the u.s. >> right. barbie is teaching you to have extremely bizarro proportions and wear super high heels and -- >> talking about the waist. >> exactly. they're trying to figure out what's the thing american girl is doing. another thing is a lot of young girls now are into mobile device play. the parents are spending money on ipads, iphones, super educational stuff. i actually feel we're in a moment where kids have lost patience with barbies. i think they're into -- >> stephanie, that probably would make you happy. can you imagine if barbie finally went away? >> oh, ple...